Luxury tequila brand Clase Azul has recently launched its newest tequila experience in Los Cabos, located within the Shops at Palmilla. The brand’s first venture into the hospitality and travel industry includes three restaurants, a shopping mall and a bar. Clase Azul has spent over two decades building a renowned reputation for providing authentic Mexican tequila and mezcal, sealed in hand-crafted bottles. The three exclusive dining venues, open this month, are each unique and will be part of the brand’s newest venture entitled ‘Clase Azul Destinations’.
The central focus is La Terraza restaurant, which serves Baja inspired dishes using fresh and locally sourced ingredients. The second and third dining spaces, called A Taste of Culture, which premiered in 2021, and the new Clase Azul Omakase are more intimate, respectively having space for just eight and six diners.
The Omakase experience features a sensory 14-course menu headed up by Ivan Arias, who is Clase Azul’s in-house chef and spearheads all three dining establishments. Omakase comes from the Japanese meaning, ‘in the chef’s hands’, meaning the chef will choose all fourteen dishes, however, much like a Chef’s Table, guests will be able to watch each dish being prepared and also enjoy a raw fish bar and drinks.
The Clase Azul ‘El Bar’ is also a focal point within the complex, allowing visitors to explore the variations of Clase Azul tequila through the art of mixology in cocktails, which also incorporate fresh local ingredients such as agave nectar and are made by trained mixologist Sheila Zentino. The bar will also offer wines and beers, all locally sourced from the Baja region.
A Taste of Culture is the brand’s tequila boutique which has been located at the Shops at Palmilla since 2021 and guests who are invited to the space are taken to a secret room for their tasting experience. Within the boutique, there is also a bar, accompanied by in-house mixologist who serves each guest a signature cocktail on arrival and freshly made canapes made with locally caught Baja snapper.
During the event, guests will be taken through each course and tequila pairing by the resident chefs, who explain each dish and its connection to the tequila pairing. On top of this, the immersive experience includes music, videos and a light show along with each course, where guests can learn about the art and process of making tequila.
The front of the boutique houses some of the brand’s most exclusive and one-of-a-kind spirits, which it invites guests to purchase after the tasting. Bottles include one-off creations, hand painted bottles and also their standard selection of favourites. However, most bottles cost upwards of $1,000, singling the boutique out as a distinctly luxury experience.
The Shops at Palmilla, where the complex is located, is perched on the popular Palmilla Beach and luxury hotel One&Only Palmilla, with whom Clase Azul have also collaborated. When the brand first arrived in Los Cabos, they created an exclusive batch of one hundred bottles which are sold only at the resort’s Agua Bar. The brand is keen to expand further in Los Cabos to promote its mission of drawing attention to the ingredients and culture of Mexico, and it is expected that the brand may add further locations into its ‘Clase Azul Destinations’ repertoire, whether in Mexico or abroad.